Teva.

Teva is a global pharmaceutical company and a major supplier of generic medicines in the UK. Its medicines support healthcare professionals and patients across a wide range of conditions, making the business part of everyday healthcare.

Client

Teva

Services

Campaign & Content

Working with Teva.

Teva wanted to launch a new generic medicines campaign to doctors’ surgeries and pharmacies, building awareness and encouraging ongoing engagement. Reaching busy healthcare teams called for clear, focused communications, with different ways for audiences to discover the campaign and get involved.

We brought together direct mail, email and SMS with a loyalty scheme and an online portal. The aim was to create a connected experience that supported the initial launch and gave Teva a platform for maintaining contact beyond it.

The outcome.

We delivered a campaign spanning print and digital, giving Teva several routes to reach its audiences. Direct mail brought the campaign into surgeries and pharmacies, while email and SMS provided further opportunities to put the message in front of healthcare teams.

The loyalty scheme and online portal extended the activity beyond the launch communications, creating a focus for continued participation. Together, these elements gave the campaign somewhere to lead, connecting initial awareness with a longer-term customer relationship.

The work equipped Teva with a coordinated set of marketing tools to support its generics campaign. By bringing the different channels together, we helped the business maintain a consistent presence and create more opportunities for surgeries and pharmacies to engage.

Explore our work.

LGC Diagnostics & Genomics business cards, including a sample card labeled “Firstname Surname.”

Open System C brochure showing product vision features alongside a System C Review 2025/2026 cover.

Presenter speaks at an NSF presentation slide titled “Safety & Pharmacovigilance” to an audience.

Elderly woman beside a testimonial quote from an Elizabeth Finn family member on a laptop screen.

Smartphone displaying the Christeyns Caretex Professional Range website.

Smartphone displaying a home care website with an elderly couple and five-star rating.

Patchs brochures showing “Don’t get stuck in the past,” “Shaping the Future,” and “Making simplicity work for you and your patients.”